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Bleached hair

System to obtain smooth with natural effect on bleached hair, deep hydration, extreme shine. Prevents discoloration and yellowing. Environmentally friendly formulation, without formaldehyde.

Anti Residue Shampoo

Smoothing Protein

Brazilian EcoKeratin

Deep Conditioning Mask

Products lines
Brazilian EcoKeratin
Natural smoothing effect, long-lasting. Ideal for colored hair, with intense hydration.
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Products lines
Smoothing Protein
Maximum smoothing effect. Ideal for natural hair.
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Salon service
Perfect smoothing effect
Treatment to obtain the maximum smoothing effect on natural hair level 1-8, thick and/or resistant. With a duration of the smoothing effect of three to four months. (40 washes)
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Salon service
Additional progressive styling
Moisturizing styling with instant anti-frizz effect, generates an amplified “memory” effect thanks to the addition of Smoothing Protein and the help of the straightener, it increases the hold of the styling and slightly relaxes the natural movement of the hair.
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Salon service
Progressive plus styling
Moisturizing styling with instant anti-frizz effect, it generates a very amplified “memory” effect thanks to the addition of Smoothing Protein and the help of the straightener, it increases the hold of the styling and slightly relaxes the natural movement of the hair.
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Home care

Antifrizz Conditioner

Anti Residue Shampoo

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Italy importer: ICE Milano srl

Via Volta 2 ang. Via Edison - 20090 Trezzano sul Naviglio (MI)