About us
About us
Cadiveu, a leading company in keratin-based hair straightening products, present in more than 80 countries around the world, is a partner of professionals seeking growth through professional training and the use of high-performance products.
Democratic
Democratic and present all over the world in more than 80 countries
Aware
We try to have a positive impact on the environment and society
Promotes self-esteem
We support women in building high self-esteem
Formative
Focus on transformation through high-value content
Cadiveu professional products
Each Cadiveu product line, specific for different needs, contains selective formulas with refined ingredients, the result of many years of experience, constant research and the development of High Green Technology, which comes from the union of natural ingredients and high technology.
Cadiveu products stand out for their extraordinary results and for the obvious advantages that are obtained right from the first application.
Natural ingredients
High concentration of natural active ingredients for excellent results
Green technology
The union of natural ingredients and high technology
Cruelty free
We do not test on animals and have PETA approval
100% recycled packaging
Our bottles are made from recycled plastic and are recyclable
Cadiveu professional Italy
The exclusive importer for Italy is ICE Milano, present throughout the Italian territory via the best partner distributors.
As Cadiveu Italia, we have developed Keratin-based beauty treatments, designed for the specific needs of each type of hair, from natural to treated hair, treatments which can be carried out in the salon with Cadiveu professional product lines.
Cadiveu System was born in this way, designed to increase the quality and number of services offered in the salon, which makes it possible to act on the area to be treated via reconstruction services, on the shape of the hair with smoothing and anti-frizz services, and on the retail area with home care products.
Cadiveu academy Italy
Through the exclusive professional training of Cadiveu Academy it is possible to learn the Cadiveu System and become a Cadiveu Concept Store, a salon specialized in the treatment of long, straight and curly hair, which aims to make the professional attractive to many customers, making them loyal.
The Cadiveu Concept Store certified salons receive exclusive marketing material and have the possibility to organize Open Day events in the salon, through which to introduce keratin-based services to their customers.
Focus on training
A YouTube channel with free professional training content
Beware of fashions
Specialists in lightened hair products
Certified salons
Discover the world of keratin services through ICE Milano’s professional training and revolutionize your professional beauty path.
Contact us
To get information on keratin services and their high commercial value, to bring them immediately to your salon.
Contact us
To get information on keratin services and their high commercial value, to bring them immediately to your salon.
Certified salons
Discover the world of keratin services through ICE Milano’s professional training and revolutionize your professional beauty path.